Featured Vendor, August 2013: Aunty Ellen’s Creative Confections

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unty Ellen's

Aunty Ellen’s Creative Confections was established in 2003, but sole owner, creator, baker, and cake decorator Ellen Fay has spent more than two decades perfecting her craft. “I’ve personally been doing wedding cakes since 1987, having started out of my home,” says Fay. “When I look back on those days, I’m amazed that I made it happen. I’ve come so far since my first wedding cake, which took over five days to complete; from baking, filling it with fresh strawberries, frosting it, assembling it and decorating it for 500 people.”

Aunty Ellen Pink Cake

Fay started Aunty Ellen’s in 2003 in a 450 square-foot building working alone, doing wedding cakes and all occasion cakes, which over time grew to include cookies, brownies, and more. “I was having a tough time with such a small space, working alone, and keeping up with all my orders,” says Fay. In 2007, Fay moved her business into a 950 square-foot building, where she opened her first retail bakery. “I started with two employees, growing that to four, not including myself. We still specialized in wedding cakes and all occasion cakes, but we also offered cookies, cupcakes, brownies, cannolis, bundt cakes, cheesecakes, whoopie pies, and more.” Business continued to boom, and soon Fay found herself looking for yet another location. “I knew we needed to expand sooner rather than later. We had just outgrown this space and were working on top of each other with NO storage.”

In September of 2012 Fay moved (for the last time) into a 4,000 square-foot building with eight employees. “My new location is AMAZING,” says Fay. “I have plenty of room to grow if needed. When you walk in, the décor makes you feel as though you are in Bermuda. We still offer all the same items, just on a larger scale. We have won over a dozen awards for best bakery and best dessert. I have an amazing staff and I would not be where I am today without them.”

Aunty Ellen's Shop
Aunty Ellen’s Creative Confections
16 Central Street, Leominster, MA
(978) 537-5675

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